Seekr
Brand Awareness

Seekr is an AI-powered search engine and news aggregator built to bring transparency to online information. It analyzes articles using AI and human-reviewed models to score political bias, reliability, and sentiment, helping users better understand perspective.

We developed the brand using a retrofuturist visual language, combining gradients, digital textures, and collage. The system reflects the age of AI while drawing from nostalgic aesthetics, with layered compositions that mirror the complexity of modern information.

Overview

Collection of digital posters on a purple gradient background. The posters promote Seekr, with themes of exploration, information, and confidence. One features an astronaut on the moon with an American flag, titled "Land on Content, Scored for Quality." Another shows a thinking statue with a laptop, stating "I Think, Therefore I Search with Seekr." A third displays a stylized face and the message "shield yourself from misinformation." The last showcases a close-up of a young woman's face with freckles, emphasizing confidence in search.

As a new entrant in the search and news space, Seekr needed to quickly build recognition and explain its value. Our work focused on clear, shareable creative that introduced the platform and sparked curiosity.

General Awareness

Three Seekr promotional posters featuring diverse individuals with descriptions: the first shows an older man and a younger woman with coffee mugs, emphasizing family protection; the second features a young woman in front of historic landmarks, highlighting travel without tourist traps; the third is a man working on a laptop, focusing on financial insights over speculation.

Inspired by the “r” in Seekr, we turned audience identities into playful typographic moments. The idea made Seekr feel like a natural extension of the people using it.

Suffix Play

Digital advertisement showcasing Seekr, a search engine with a focus on crypto and news. The image features various screens displaying search ratings, score factors, news headlines, and a picture of Serena Williams, all set against a vibrant purple and pink background with a grid pattern and a golf cart illustration.

Product-focused creative showcased the Seekr interface and how it works. Screens highlighted how articles are scored for bias and reliability and how users can easily compare perspectives.

In Action

Side view of a silver car with white line drawings of a family and a Seekr logo on the rear window, with trees and sky reflected in the glass.

Stickers and shareable graphics positioned Seekr as a movement people could proudly display. The visuals let users signal their support for transparent information.

Stickr

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