PR Council
Microsite
To promote PR Council membership, we created a microsite aimed at professionals considering a career pivot into public relations. The experience helps visitors see how their existing skills and experience can translate into PR roles.
Overview
The homepage opens with bold, empowering messaging designed to resonate with professionals ready for a change. The goal was to create an inspiring entry point that helps visitors picture themselves working in PR.
Inspiring Hero
An interactive feature allows users to hover over familiar job roles to reveal comparable roles in PR. It highlights transferable skills and salary ranges to help make the potential transition feel more realistic.
Career Comparison
Users answer a short series of questions to discover which PR roles best align with their interests and strengths. The quiz adds a personalized element and helps guide visitors toward roles that may be a good fit.
Personality Quiz
A series of social ads promoted the microsite and targeted professionals who may be open to pivoting careers. The ads drove traffic to the site and introduced the idea of transitioning into PR.