Panasonic
Content Strategy
We developed a content strategy for Panasonic built around serialized buckets. Each series provided a repeatable format that made monthly content planning easy while balancing innovation, culture, and the brand’s long history in technology.
Overview
We built a custom Panasonic town in Roblox, where we could explore how Panasonic technologies power everyday life—from energy solutions to smart infrastructure.
Roblox
Inspired by Panasonic’s own AI initiatives, we produced a series using AI-generated imagery and visuals to explore futuristic concepts and technology-driven storytelling.
AI
A celebration of Panasonic’s legacy, this series highlighted their vintage products, connecting the brand’s past innovations to its modern technology leadership.
Vintage
A flexible series designed to keep Panasonic culturally relevant by tapping into viral formats and social trends, adapting popular content styles to fit the brand in real time.