ELEVA Booths
Hands-On By Design
Trade show floors are littered with fixtures nobody remembers walking past. We needed Bulbrite's ELEVA launch to be the exception, a magnetic LED downlight system that let users change finishes and light engines by hand, no tools required, across more than 1,800 possible combinations. On a floor full of competing brands, the booth needed to make people stop and ask how it worked.
We approached the design knowing the product's biggest selling point was something you had to feel to understand. Rather than locking the fixtures behind glass, we built interactive displays where visitors could pick up and swap the magnetic casings themselves, turning a passive walk by into a hands on demo.
Let the Product Do the Talking
The most straightforward of the three concepts, this layout put the product front and center. Visitors walked straight toward an oversized ELEVA logo, with the four components laid out on a single shelf so the system's simplicity was obvious at a glance. Sample finishes lined both side walls, giving visitors an easy way to see every combination.
A Cozy Nook in a Busy Floor
This concept gave visitors a reason to linger. We built a cozy nook, complete with a lounge chair and a wall mounted screen, so attendees could settle in and watch a short presentation on how ELEVA worked instead of catching it in passing. It gave the brand a quieter, more personal moment on a floor built for speed.
Step Inside the Light
The most immersive of the three, this concept turned the booth itself into a demonstration. Walls and ceiling were lined with ELEVA fixtures cycling through a light show, surrounding visitors the moment they stepped inside. A large touch screen at the center let them dig into specs and combinations once the lights had already made the impression.