Aurinia Awareness Kit
Bringing Lupus Nephritis Into the Light
Lupus nephritis affects thousands of people, yet awareness remains surprisingly low. Patients and caregivers often face the journey without enough information or support. Aurinia set out to change that with the All In program, a community built specifically for those living with the condition.
The awareness kit was the heart of that mission. More than a brochure, it was a comprehensive resource designed to inform, prepare, and empower. A glossary of medical terms, frequently asked questions, caregiver guides, and sample employer letters gave patients and caregivers the tools they needed to help them along their journey. Packaged in a custom designed box with a USB drive and awareness bracelets, it was a tangible expression of a simple but powerful idea. Nobody should have to navigate this alone.
A Place to Start
The landing page gave the All In kit a digital home, making it easy for patients and caregivers to learn what was inside, understand the resources available to them, and sign up to receive their own kit. It also served as an open invitation to join the community, with a simple share feature that encouraged members to bring a friend or family member along for the journey.
