AprilAire Website
Making Complex Solutions Feel Simple
AprilAire makes a wide range of air quality products and solutions, each designed to address a different aspect of the air inside your home. For the average person trying to figure out what they need and why, that complexity can be overwhelming. The website needed to cut through that, making it easy for anyone to understand what AprilAire offers, find the right solution for their home, and feel confident in their decision.
The redesign focused on turning a large, information-heavy platform into something more digestible. The content was all still there, but organized, structured, and presented in a way that made it easier to follow, understand, and act on.
Built for Constant Updates
Because the site is frequently updated for seasonal campaigns and promotions, we built a modular design system. Independent components give the team the freedom to swap images and copy freely, without worrying about layout conflicts or awkward cropping. A system that keeps up with the brand as easily as the brand keeps up with the seasons.
An Interactive Guide to Healthy Air
To help explain AprilAire's many products, we created an interactive home infographic. Users can select a solution and see exactly what it does and where it fits within their home, turning an abstract product description into something visual and easy to understand at a glance.
Designed for Every Type of Content
The breadth of information throughout the website required a variety of page structures. We developed a system of flexible layouts tailored to different types of information, from product pages and customer testimonials to stats, educational content, and much more.
Tailored Solutions for Your Climate
Air quality challenges vary across the country, so the site lets users select their region and receive solutions and recommendations tailored to their local climate and conditions.