AprilAire
Website
AprilAire asked us to refresh their entire website, a large and information-heavy platform with hundreds of pages and resources. The redesign focused on organizing complex content while creating a clearer and more modern user experience.
Overview
Because the site is frequently updated for seasonal campaigns and promotions, we built a modular design system. Flexible components allow the team to easily swap content and update pages without redesigning layouts.
Modular Design
To help explain AprilAire’s many products, we created an interactive home infographic. Users can explore different areas of the house to see where products go and learn what each one does.
Interactive Home Guide
The breadth of content required a variety of page structures. We developed a system of flexible layouts tailored to different types of information, from product pages to educational resources.
Flexible Layouts
Since air quality challenges vary across the country, the site lets users select their region. The experience then highlights solutions and recommendations relevant to their local climate and conditions.