AprilAire
Content Strategy
We developed a content strategy centered on serialized buckets, making it easy to produce reels and posts consistently each month. Each bucket focuses on a distinct theme designed to engage, educate, and entertain AprilAire’s audience.
Overview
Pets
Leverages the popularity of pet content on social media to engage viewers while tying back to air quality benefits.
Merv
Features AprilAire’s mascot, Merv, highlighting his personality and performance as a top-performing content series.
Wellness
Positions AprilAire as part of a healthy lifestyle, connecting clean air to exercise, meditation, and overall wellbeing.
Picturesque
Compares AprilAire’s air quality to some of the most beautiful, natural locations, emphasizing freshness and purity.
Home Quirks
Features people doing quirky or unusual things at home, enjoying their space without worrying about air quality.
Explainers
Educational reels that dive into air quality issues and how AprilAire solutions improve indoor environments.
Gamify
Engages the audience by turning content into interactive, game-like experiences.
Trends
Taps into current viral videos and memes to keep AprilAire content culturally relevant and shareable.